If at any time during socializing the puppy is frightened (tries to run away, tucks his tail underneath flat against his belly, or attempts to snap at you, follow the guidelines below:

• Jolly him up with a silly voice, a treat, or a game.
• If a situation is overwhelming to the puppy, back away from the site until the puppy is relaxed again.
• Start from this point to build up the pup’s confidence.
• Gradually get closer to the stimuli.
• Your ultimate goal is for your puppy to be comfortable and confident around stimuli that was previously scary to him.